Expertise

From Lonergan Research

PR Research

Lonergan Research has significant expertise in PR Research. All PR projects are managed by senior staff who have run countless PR surveys. You can be confident that a research project conducted by Lonergan Research will delight even the most sceptical of clients.

Lonergan Research has developed PR specific products which make it easy for PR agencies to deliver top quality research based PR solutions to their clients. This encompasses a number of areas:

  • Brainstorming: Either conducted by phone, video conferencing or face to face, during the initial briefing we strongly encourage our clients to brainstorm potential topics for the media release. This helps to create viable storylines with strong links to the overall PR objectives.
  • Questionnaire design: A real strength of Lonergan Research. When writing draft questionnaires, we provide examples of the types of claims each question will generate. This helps our agency clients to sell the research idea to their clients, and ensures the research topics are on message every time. We know what topics are likely to generate media coverage, and we can advise which questions are likely to generate good results and which questions risk generating poor results.
  • Fast turnaround: We know our clients operate under tight timelines. We generally deliver a final report within 3-4 working days of the questionnaire being finalised.
  • On message reporting: All PR research is delivered with a report which contains a series of valid claims which can be supported by the research. These claims are thematically organised, with specific sections for different states or long & short lead media where applicable. The content is easy to find so our clients can focus on writing quality, tailored media releases rather than navigating endless pages of tables.
  • Ongoing support: We are happy to proofread media releases prior to distribution, or to assist in finding new or specific insights within the data. We help you respond to queries from journalists and we are happy to act as methodology experts when requested. At Lonergan Research, the project extends beyond the provision of a report.
  • Value for money: Lonergan Research provides the gold standard in PR research at a reasonable cost. Feel free to contact us for a quote or to discuss the different options available.

Be sure to check our products section in the future, as there are some innovative products currently under development.


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